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blog article

Monster.com, Conversocial and Turbine Labs on The Voice of the Customer

Marketing

By Natalie MeehanJul 26 2016

...h. [bw_banner_cta type=2]Bring the power of social data into your decision making.[/bw_banner_cta] In this candid panel, learn how social allows Monster.com, Conversocial and Turbine Labs to listen to, understand, and react to their customers...

blog article

What IS Social Media Monitoring? Answers to Common Questions and Misconceptions

Marketing

By Jasmine JaumeFeb 20 2013

...ocial Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management, SMM (also the acronym for Social Media Marketing, confusingly) … we could go on. But how do social media monitoring tools work? Of course, the answer above is very basic. In...

blog article

17 Top Tips on How to Become a Social Media Influencer

Marketing

By Ruxandra MindrutaAug 25 2015

...arrage of content is a great way to escalate your social media presence to influential status. You will learn who the major players are in your area of interest and you’ll be better equipped to speak to them in their own language. [Tweet this tip] 8/ David Meerman Scott (@dmscott) Create content for...

blog article

Uncovering the Capabilities of Social Media Market Research

Marketing

By James LovejoyNov 20 2014

...formation are difficult to identify As leaders in social analytics, our goal is to leverage the benefits of social data and to find creative and effective ways to tackle some of its challenges. To understand just how that is done, let’s take a look at two interesting market research insights. 1. Lang...

blog article

React: Democratic Race Too Close to Call After NBC-YouTube Debate

Online Trends

By Emma ShanahanJan 18 2016

...re was mentioned on Twitter over 32,000 times. If social mentions bear any weight then the biggest moment of the night came when the discussion on Clinton’s ties with Wall Street was in full swing. The former secretary of state adamantly defended Obama’s signature on the Dodd Frank Act and spoke pass...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.