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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

How to Embed Social as a Culture in your Organisation

Marketing

By Steve RichardsSep 4 2013

...o follow, and instantly provide a means for cross-business communications). Groups on Linkedin and the like could be a way of cross-pollinating ideas from one department to another, and even an alternative channel for innovation. The most innovative businesses of the past decade have made a virtue of...

blog article

Interview: Learn about Social Data’s Hottest Topics at The Big Boulder Conference

Marketing

By Natalie MeehanJun 9 2016

...ime, in which a customer wants to interact with a business on their mobile device. Business need to be very careful with these interactions and make sure they get them right. To get them right requires a partnership between business and their customers. Totally. We’ll see you there, Michael! Interest...

Guide

How to Encourage a Culture of Experimentation Across Your Organization

...entation is vital for growing businesses How organizations at different stages of maturity approach experimentation Practical tips for businesses of all sizes to improve their culture of experimentation Does your business take experimentation seriously?...

Guide

How Digital Consumer Intelligence Will Revolutionize Decision Making

...tal Consumer Intelligence (DCI) – a revolutionary combination of digital, survey, social, and first-party data sources with data science and AI. In this guide, we explain the following: What is Digital Consumer Intelligence? How to implement your own DCI program in five steps How to bring the voice o...

blog article

Marketing: 5 Easy, Actionable PR Tips for Small Businesses

Marketing

By Richard LarsonMar 16 2015

...in that they can be impersonal. Play up the small business angle and show your passion. Another way to show your small business personality is through your own pictures. Instead of stock-ready photos, you can supply media contacts with intriguing, attention grabbing, real photos from your business, y...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.