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By Joakim NilssonJan 28 2013
...ia content strategy can help organisations better communicate frequently and honestly on the terms of business. Employees can better address consumers’ issues by knowing their online personas, such as understanding which responses are appropriate in online spaces. Using social and collaborative techn...
By Diana GallowayMar 12 2013
...orums available and can be a useful tool for most businesses. Companies can create tweets on the go and can highlight every aspect of their company, from their shipping department to their CEO. However, many companies forget the importance of posting engaging tweets; nobody wants to read the same thi...
By James LovejoyNov 7 2016
...r ways of promoting that association. Context and comparative advantage When businesses understand not just their own brands, but also the brands of their competitors, they can uncover their comparative advantage. And by reinforcing the areas in which they are relatively strong, even small businesses...
By Diane Pierre-LouisJun 12 2013
...e when they are in the vicinity of the particular business. For example, business can attract potential customers – and support a good cause – by hosting a silent auction, trivia tournament or similar event for charity and sharing it on Foursquare. Rewarding Loyal Customers With the Foursquare Specia...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
