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828 items found for "social presence showdown"/feed/rss2/feed/rss2/

blog article

7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Marketing

By Emily SmithFeb 20

...n and choose what’s best for you when it comes to social media monitoring.   1) Decide on your objectives   Why do you need a social media monitoring tool? Identify the most important aspects that suit your needs: are you interested in tracking your own social channels or do you want to keep track of...

blog article

Interview: Hootsuite’s Mark Abrami Shares 3 New Year’s Resolutions for Social Teams

Marketing

By Gemma JoyceJan 2 2019

...In which we chat to Mark Abrami about three key ways social teams can approach their work in the new year....

blog article

How Social Media Can Boost Customer Experience Management

Marketing

By Kit SmithJan 11 2017

...maturity level, brands can benefit by turning to social media. Social media plays an important role in customer experience management. It is both a research tool for understanding the problems in the customer journey and a channel for improving the customer experience. The volume of branded, organic...

blog article

How Social Intelligence Is Delivering Actionable Consumer Insights

Marketing

By Kit SmithJun 2 2016

...udience. This example demonstrates the shift from social listening to social intelligence; rather than listening to mentions of their own product, the brand attempted to understand their audience using a people centric approach. [bw_also_like id=”70926″] The company wanted to know the topics that mos...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.