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By Joel WindelsMar 21 2016
...keting question of ROI. It’s no different for telecoms businesses, where all the social metrics and data points in the world are less important in the board room than the underlying financials. Tying marketing programs to hard revenue is difficult, but not impossible. One approach Sarah embraces is b...
By Kit SmithMar 16 2016
...implement comprehensive social media strategies, business-to-business (B2B) brands have been far slower in adopting a similar approach. This range of social maturity is reflected across B2B companies, as we uncovered in our B2B social media report. Certain B2B companies have led the way, as innovato...
By Kit SmithDec 14 2015
...ey are buying, eating and so on. This data will become an extremely valuable commodity. It will mean that social intelligence will have to become a bigger part of the toolset that security departments need to help protect their staff and companies going forward. Dan predicted the increase in wearable...
By Joel WindelsSep 22 2015
...erates 78 cents in sales and drives two visits to company websites. Data from RJMetrics and Harvard Business Review testify such a claim: 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, and 21% of users bought an item in a store after pinning, r...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
