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[New Report] State of Social 2025

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blog article

More Tabs, Please #16: Asteroid Defence, Canadian Treks, and Stats

Uncategorized

By Josh BoydMar 23 2018

...never have so much fun flipping imaginary coins. Watch And Listen For this week we’re delving into the world of con artists, liars, and card sharks. The Grift features the writer Maria Konnikova interviewing people who have spent their lives tricking others–explaining how they got into it, how far t...

blog article

Why Ignoring Behavioral Science is a Marketer’s Downfall

Marketing

By Richard ShottonApr 26 2018

...mistakes. Phillip Agnew, Product Marketer at Brandwatch, will then reveal how marketers can learn from these mistakes by using social data and the latest update from Brandwatch, Explore + Entities. If you immerse yourself in the study of behavioural science, you discover the biases most relevant to y...

Guide

Social Analyst Playbook: Future-proof your social insights

The market research landscape is evolving as tools become more self-serving, data becomes more prevalent and companies increasingly claim to be "data-driven". We spoke to three experts to get their thoughts on these changes and where they view social analytics fitting into any company. In this playb...

blog article

React: Spotify Wounds Apple Music After Free Trial, But The War’s Not Over

Online Trends

By Marcus BeardOct 19 2015

...ism of Apple Music, but, judging by their Twitter feed, it’s clear they’re not. At least, they’re not letting users – or the public – know. Spotify feels like team of bright people looking forward. They’re constantly pumping out genuinely exciting, innovative webapps and experiments. We’ve had severa...

blog article

The Best Competitor Analysis Tools

Marketing

By Kit SmithJul 14 2022

...following, so you can segment by general industry trends, clients, competitors. A browser extension exists to quickly add sites to your feed. A Pro account is $5.41 a month, but the free version will keep you up to date with content without any fuss. BuzzSumo – The free tools allow you to search for...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.