[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By BrandwatchAug 27
3 years ago we started building Brandwatch on top of the search engine we had developed. We asked prospective users what in particular they wanted from a system that ‘told them what people were saying about them on the internet’. The typical response we got was ‘sounds cool’ or at the most ‘yeah tha...
By Steve RichardsNov 19 2013
...nd – the GIF has finally grown up. A quick Google trends search confirms it: GIFs are more popular than both Vine and Instagram videos. So why are GIFs still on not widely used by brands? Part of the reason is that they don’t display well on the two main brand platforms in social – Facebook and Twitt...
By Alex HillsbergMar 25 2014
...stest growing social media networks today Driving trends Most tellingly, two trends illustrate how women are setting the pace in social media. First, they are driving the migration of social media access from desktop to mobile. A recent Business Insider report said that 60% of social media time is sp...
By Chelsea FearApr 3 2014
...strates the state of the sector. Although the social/tech space clearly struggles to generate genuine customer advocacy, as exemplified by Forrester, it’s truly great to see that Brandwatch has come out triumphant in the customer satisfaction stakes. We love hearing honest feedback on our product fro...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
