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blog article

Six Shared Features of Social Media and Email Marketing

Marketing

By Dave ChaffeyFeb 19 2013

...re key to keeping your audience engaged with your social channels. Today we call this ‘social content curation’, but the same has always been true for email marketing. An effective e-newsletter has a range of topics to engage and is not just pushing products. If you can find the sweet spot where you...

blog article

Select from the 11 Best 2024 X (Twitter) Analytics Tools to Enhance Client Engagement

Uncategorized

By BrandwatchNov 1

...Discover the top 11 analytics tools to boost your social media strategy. Enhance engagement, track performance, and optimize your content....

blog article

Social Media Tips That Add SEO Value

Marketing

By Venchito TamponAug 14 2014

...hares and a post that has no shares at all is the presence of social buttons and proper promotion. Include your social sharing buttons in the most visible areas of your website including sidebars, end of the post, above the header and footer. To gain more followers, you can also put social sharing bu...

blog article

How B2B Brands Can Benefit from Social Listening

Marketing

By Ksenia NewtonFeb 23

...other measures of visibility. 6/ Embrace Product Feedback   Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile. This can be especially helpful for businesses that do not have big budgets for research and development. Identifying what peop...

blog article

11 Successful Higher Education Social Media Marketing Strategies

Marketing

By Aditya SinghalApr 30 2020

...Learn tips for building a social community at colleges and universities....

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.