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By Kit SmithNov 14 2016
...alds/status/562048901662785537 McDonald’s Twitter feed posted positive messages reacting to every ad and offered consumers the chance to win the product being advertised by simply retweeting McDonald’s lovin’ tweets. The nature of the competition drove huge levels of engagement. Brands replied to McD...
By Jillian NeyDec 12 2016
...all about how to get insight from social media to feed these three brains, and grab that audience attention. These measures may not be what you’ve used before or heard of before, but the system works because of three simple brain biases: Our brains confuse familiarity with liking, the more familiar s...
...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....
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Few industries change as quickly as consumer electronics. Every quarter, a brand new crop of devices that are faster, sleeker, and cheaper emerge to shift the landscape. To keep up with the constant change, consumers make buying decisions based on what’s being said online in reviews, blogs, forums,...
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...osmetics questions? Social media. To identify key trends in the cosmetics industry, we analyzed six years’ worth of social media data to answer the following questions: What do shoppers discuss about cosmetics? What makes consumers love or hate a makeup brand? What are the ethical standards consumers...
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