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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

The Best Twitter Campaigns and Why They Work

Marketing

By Kit SmithNov 14 2016

...alds/status/562048901662785537 McDonald’s Twitter feed posted positive messages reacting to every ad and offered consumers the chance to win the product being advertised by simply retweeting McDonald’s lovin’ tweets. The nature of the competition drove huge levels of engagement. Brands replied to McD...

blog article

3 Methods to Generate Actionable Marketing Intelligence

Marketing

By Jillian NeyDec 12 2016

...all about how to get insight from social media to feed these three brains, and grab that audience attention. These measures may not be what you’ve used before or heard of before, but the system works because of three simple brain biases: Our brains confuse familiarity with liking, the more familiar s...

Guide

Using Social Intelligence to Create Authentic Content

...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....

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Report

Consumer Electronics Industry Trend Report

Few industries change as quickly as consumer electronics. Every quarter, a brand new crop of devices that are faster, sleeker, and cheaper emerge to shift the landscape. To keep up with the constant change, consumers make buying decisions based on what’s being said online in reviews, blogs, forums,...

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Report

CPG Cosmetics Trend Report

...osmetics questions? Social media. To identify key trends in the cosmetics industry, we analyzed six years’ worth of social media data to answer the following questions: What do shoppers discuss about cosmetics? What makes consumers love or hate a makeup brand? What are the ethical standards consumers...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.