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blog article

Research, Digitally: Real Examples of How Social Media Ethnography Can Work

Marketing

By Kit SmithOct 26 2016

...a tool that can be used for exactly this purpose: social media ethnography. Social intelligence as an industry and a technology has developed a lot over a short space of time. While it may have begun monitoring the number of likes and followers, the maturing of the industry has meant that social inte...

blog article

Research: Noting the Rising Role of Social Analytics in Healthcare

Marketing

By Iris VermerenMar 4 2015

...or products, then now is the time to rethink your social media activities. While social media is not a panacea, it provides an arguably underused opportunity across the business to research, understand and boost discussions with all healthcare consumers. There’s no such thing as having a remarkable d...

blog article

Why These 7 Business Giants Invested in Social Media Analysis

Marketing

By Marcus BeardJan 27 2015

...h Alton Towers required Kelloggs’ to never miss a social beat. Using social analysis, top tweeters, topic clouds, and daily summaries found in minutes. Moneygram What they did: Gained a competitive advantage with an at-a-glance industry snapshot. What they used: Brandwatch Vizia There’s no room for m...

blog article

Connecting the Social Industry Dots: Brandwatch Joins Big Boulder Initiative

News

By Will McInnesJan 22 2015

...From the social platform companies themselves, to social data providers, the social analysis software makers, and brands and agencies that benefit from monitoring social conversations, and the deeply immersed academics pushing at the edges of how social data can help solve big problems in the world,...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.