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[New Report] State of Social 2025

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blog article

The State of Social Report: The Context You Need for Marketing in 2018

Marketing

By Alex JonesSep 26 2017

...with the services the companies provide. This is fundamentally different to why a person would discuss Neutrogena or Michael Kors. If Aflac knew this context, they’d have two valuable takeaways from monitoring: People actually speak more positively about their brand and services than most of their c...

blog article

The Most Negative Places On Earth (According To Emojis)

Online Trends

By Phill AgnewJan 10 2018

...eport” url=”https://www.brandwatch.com/reports/the-emoji-report/” image=”https://www.brandwatch.com/wp-content/uploads/2017/12/Thumbnail.png”]Over 10 billion emojis are sent each day. Find out what you can learn from them ?[/bw_banner_cta] Emojis give us a clue as to how people are feeling, or at lea...

blog article

Which Brands Deliver the Best Customer Experience?

Marketing

By Gemma JoyceJan 30 2020

...00 million public social media conversations about 600+ brands to find out which offer best-in-class customer experience....

blog article

Planet Earth II: Social Media Meets the Natural World

Online Trends

By Gemma JoyceNov 14 2016

...e entertainment (ultra-HD televisions, crisp surround-sound and Deliveroo) or the even more palpable realization that humans are a plague on planet earth aren’t the major differentiating factors audiences might have noticed since 2006, it’s the proliferation of social media. A resounding success on s...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.