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[New Report] State of Social 2025

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blog article

Changing Social Data Forever: Tracking Trends Down To The Minute

Uncategorized

By Phill AgnewDec 5 2014

...we can now view, analyze and digest the data Brandwatch provides. Black Friday broken down Over the next few weeks we’ll be releasing a cache of content explaining how the feature can benefit your brand. In this post however, we’re focusing specifically on tracking trends and how brands effect and re...

blog article

Interview: MIT’s Dr. Jerry Kane on the State of Social Business

Marketing

By Joel WindelsMay 23 2016

...now if you go into a Target and buy Tide.” It’s a trend we’re seeing across our own client set, in that taking datasets from multiple sources is beginning to demonstrate far more valuable than can be gleaned from one data source alone. Another trend we’ve noticed, another that Kane is quick to pick u...

blog article

Interview: Actioning Insights at the World’s Largest Uniform Company

Marketing

By Joel WindelsJun 20 2016

...further out into the future. So the idea is mega trend monitoring. There are a lot of companies out there that will identify mega trends, and there are only going to be a few of them at a time that are readily acceptable or relevant to Cintas. So the question now is how do we take those mega trends,...

blog article

Conducting Social Media Research: How to Find Real Consumer Insights

Marketing

By Kit SmithSep 6 2016

...e joy of social media is its flexibility and Brandwatch Analytics has been built to be flexible to match that. Bex Carson, Head of Research Services, Brandwatch   The questions need to be specific. They need to be able to deliver an answer that can be acted upon. Examples of this sort of question mig...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.