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blog article

A Definitive Guide to Tracking Social Media KPIs

Marketing

By Veena RamakrishnanMar 4 2022

...There are tons of social media KPIs that you can track to determine your social media campaigns' performance and the ROI from them. Below are some of the must-have social media KPIs that companies should track to measure success....

blog article

Interview: Measuring ROI at a Multi-billion Dollar Telecoms Company

Marketing

By Joel WindelsMar 21 2016

...appy customers to generate richer, more anecdotal feedback. This quantitative and qualitative feedback makes its way back into the work the marketing team does, and sometimes the propositions themselves are altered to accommodate these insights. “What we’ll do is feed that in to my team and whatever...

blog article

49 Social Media Marketing Tools and Resources

Marketing

By Kit SmithSep 21 2016

...e you check them regularly. Social Media Examiner SocialFresh Social Media Explorer KISSmetrics Blog Copyblogger BufferApp blog Sprout Social blog HubSpot Brandwatch Blog Marketing glossaries Even the most experienced marketer can be left scratching their head after reading a page full of abbreviatio...

blog article

Commentary: Ben Ellis on the Three Essential Skills of a Social Analyst

Marketing

By Ben EllisMay 4 2017

...e handle this? Stop seeing the separation between social and non-social data – the lines are blurred now, so let’s just call it digital data and be comfortable with it. Look at the various types of new data available, for example, data from virtual, augmented, and mixed reality. Learn to get to grips...

blog article

Meeting of the Marketing Minds: Datorama Interviews Brandwatch CMO

Marketing

By Dinah AlobeidMay 5 2017

...nies whether that’s in the social security space, social customer service, or social engagement and management. Which is why we are so excited about our work with the marketing intelligence experts at Datorama. Datorama sat down with our CMO Will McInnes to talk about our expanded strategic partnersh...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.