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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Using AI in Business: Ethical Dilemmas to Consider

Uncategorized

By Emily SmithNov 2 2023

...We dove into the social data to see how consumers are discussing the ethics of AI across industries....

blog article

5 Email Marketing Tips for Any Size Business

Marketing

By Elizabeth VictorSep 15 2014

...newsletter communications is an excellent way for businesses to communicate with their clients and customers. Email marketing has developed a stigma because of so much unwanted email and spam. However, you can still use it to message your permissioned email lists and stay in touch with your consumers...

Guide

Social Analyst Playbook: Future-proof your social insights

...volving as tools become more self-serving, data becomes more prevalent and companies increasingly claim to be "data-driven". We spoke to three experts to get their thoughts on these changes and where they view social analytics fitting into any company. In this playbook, learn: the foundation of the s...

blog article

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

Marketing

By Kristian BannisterJan 4 2016

...ur organization? We would love to hear about your experiences and successes in the comments. [bw_banner_cta type=2]Use social data to power smarter decisions across your organization.[/bw_banner_cta] Want to win over wary stakeholders and champion social data across your organization? We asked an exp...

Guide

Creating a Culture of Competitive Excellence

...In this guide we look at the three steps your brand needs in place to succeed in an increasingly competitive playing field....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.