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By Joakim NilssonApr 17 2014
...u may be laughing but this is the reality in many companies today. The business objectives for almost any brand is to increase sales and to reduce costs. Fundamental. The problem is that when it comes to social media, the norm seems to be to approach it with the same old tactics as worked for paid me...
By Chelsea FearApr 25 2014
...g a sense of brand reputation has meant that some companies have continued to survive against independent booking websites. In fact, a great knowledge of target audience partnered with swift action and marketing nous has lead to a few travel agencies flourishing. Being able to listen to customers and...
By Jessica EdmondsonJun 19 2014
...e, LinkedIn trounces Facebook and Twitter when it comes to communicating with professionals where they live. Consider for a moment the fact that: While Facebook may be the leading social media platform for connecting with consumers, don’t forget that the 200 million professionals on LinkedIn are also...
By Michele WrightSep 23 2014
...se she knew how bad his first term would be. This comment resulted in a huge amount of backlash, prompting the company to issue the following response: “Deepest apologies for an irresponsible tweet that is in no way representative of the brand’s opinion.” Unfortunately, the damage was done, and by da...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
