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[New Report] State of Social 2024

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blog article

Consumer Insights for the Consumer Packaged Goods Industry

Marketing

By Kit SmithAug 26 2016

...information moves around communities, fast-moving trends and micro-trends need to be identified with an agile tool. Traditionally, larger brands may have acquired startups or developed their own version of the latest hot product. The risk is to then discover it was a fad. Consumers are fickle and tas...

blog article

We Ask The Experts: How to Get Closer to Your Customers

Marketing

By Ruxandra MindrutaSep 19 2016

...reasons for launching a program. Simply getting “feedback” isn’t good enough—is that feedback to be used for improving operations, identifying future product and service needs, and/or evaluating customer satisfaction with past experiences and interactions? If the stated objective is all three—or mor...

blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...ype of research is always a little bit behind the trend. With social listening you have the luxury of simply searching for the term “beer” and seeing what’s trending, how people are discussing this topic, what other tangential topics and phrases might be coming through in this conversation. So why wa...

blog article

Emoji Data Reveals How Men and Women Illustrate Their Tweets

Online Trends

By Gemma JoyceJan 31 2017

...ple who interest you for further analysis in Brandwatch Analytics, you can also take a look at trending content within your selected audience and the prominent groups within them. For example, we searched for people with the frog face emoji in their bios, finding a large segment of Trump supporters u...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.