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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Marketing

By Ruxandra MindrutaSep 25 2015

...s: “It’s important to create a mindset that is outcome driven, and outcomes can be a lot of different things. There is a spectrum of hot to cold goals that can be achieved”. Establish which are the objectives that can be reached short-term that will help you make an impact. Decide which are the resul...

blog article

Insights Central: Become a Brandwatch Expert Without the Hard Work

News

By Nick TaylorNov 30 2015

.... There’s so much more to be explored. Creating a community The Brandwatch Community Forum, the first truly social space for social intelligence analysts,launched recently, where users can share ideas, tips and insights. Soon we will be expanding the scope of Insights Central as well, allowing anyone...

blog article

Interview: How Social Analytics Works at the 2nd Biggest Brand in the World

Marketing

By Joel WindelsFeb 1 2016

..., and has over two million employees worldwide. A common challenge for companies like Walmart concerns the impossible-to-avoid emergence of social media. Data derived from social media and online conversations, and just what firms are supposed to do with it, has been one of the most disruptive themes...

blog article

Social Presence Showdown: FedEx vs UPS

Marketing

By Kit SmithApr 29 2016

...benchmark we can see the increase or decrease in complaints compared to the average. Now we can see that there are more UPS mentions around damaged and missing deliveries. More people reference FedEx when complaining of poor customer service, rude delivery drivers, or late deliveries. This implies t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.