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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Five Ways to Power Competitive Intelligence with Social Listening

Marketing

By Kristian BannisterFeb 24 2017

...ww.brandwatch.com/guides/social-listening-practice-competitive-intelligence/” button=”GET THE GUIDE” title= “Find your competitive advantage” image=”https://www.brandwatch.com/wp-content/uploads/2016/05/EN-Guide-Competitive_Benchmark_thumb-e1471522447569.png”]Discover how social listening can give yo...

blog article

How Twitter Changed Marketing: Ten Influential Twitter Campaigns

Marketing

By Dinah AlobeidMar 21 2016

...TweetACoffee: Starbucks Launched on Oct. 28, Tweet-a-Coffee let consumers give a $5 gift card to a friend by putting both “@tweetacoffee” and the friend’s handle in a tweet. To do so, users had to link their Starbucks account to Twitter and their credit card to the account. In just over a month after...

blog article

Five Reasons Why Brands Need To Invest In a Logo Recognition Tool

Marketing

By Gemma JoyceJun 29 2017

.../logo-recognition/” image=”https://www.brandwatch.com/wp-content/uploads/2017/06/Press-Release-Thumbnail_NEW-1.png”]Learn how to revolutionize your marketing and insights teams with image analysis.[/bw_banner_cta] In a world where consumers hold much of the power when it comes to brand representation...

blog article

#PlantBased: An Exploration of Online Vegan Communities and Conversations

Online Trends

By Gemma JoyceFeb 8 2018

...Delicious insights” image=”https://www.brandwatch.com/wp-content/uploads/2017/02/EN_Thumbnailpng.png”]Reactive marketing with the world’s largest baked goods company. [/bw_banner_cta] How do online vegan communities manifest themselves online? What do they look like, who frequents them, and what do t...

Report

Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

In this report, we analyze how different consumers are discussing their 2022 finances in public conversations on social media and forums. You’ll learn about: The payment methods that are seeing growth in consumer interest How different generations are discussing spending vs saving What’s been trendi...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.