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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

Interview: How Social Analytics Works at the 2nd Biggest Brand in the World

Marketing

By Joel WindelsFeb 1 2016

..., and has over two million employees worldwide. A common challenge for companies like Walmart concerns the impossible-to-avoid emergence of social media. Data derived from social media and online conversations, and just what firms are supposed to do with it, has been one of the most disruptive themes...

blog article

Social Presence Showdown: FedEx vs UPS

Marketing

By Kit SmithApr 29 2016

...benchmark we can see the increase or decrease in complaints compared to the average. Now we can see that there are more UPS mentions around damaged and missing deliveries. More people reference FedEx when complaining of poor customer service, rude delivery drivers, or late deliveries. This implies t...

blog article

React: The Crazy Things Tweeters Claim They’d Pay Money For

Online Trends

By Gemma JoyceJun 16 2016

...crackers for you: I’d pay good money for a *baby experience* vacation where someone carries me around, rocks me to sleep, and feeds me whenever I want! lol — Haroon Gul (@haroon_gul) April 18, 2016 I’d pay so much money for a subway scented candle — Sunny w/out a Chance (@johnaaaayyyy) April 2, 2016...

blog article

Velocity, Speed, Cost: Mining Social Data for Valuable Consumer Insights

Marketing

By Kit SmithJul 20 2016

...ne of relevant conversation. The platforms can be comparatively restrictive when it comes to manipulating the data. Not being able to dive in making it harder to unearth the real insights. Social listening platforms, such as Brandwatch, can surface consumer insights across the web. You can write a se...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.