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By Kit SmithJul 29 2016
...verting and others not. This is where A/B testing comes in. A/B testing is a method of comparing two or more versions of a web page, app, or call to action. Visitors to your site are shown one of the variants so that half of your traffic sees the new design. After the test period has expired, a stati...
By Kit SmithOct 25 2016
...adually change. Build up small wins and it will become obvious that your recommendations are based on solid data. Before too long you’ll be turning every insight to action. [bw_banner_cta type=2]Go from insight to action with market leading social intelligence.[/bw_banner_cta] Social data can lead to...
By Alex WoodSep 21 2022
...Brandwatch’s Director, Customer Insights Alex Wood shares what winning a Zero Distance award means for our customers....
By Bryan TookeyJul 26 2012
...ces vendors to reply in a way that you can easily compile and compare Do ask the vendor about their USPs, or Unique Selling Point(s). After reading 5-10 responses, you’ll need a reminder of why they are different The Don’ts Don’t try to solve every aspect of social media in one RFP: lots of departmen...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
