Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Chelsea FearJan 17 2014
...ling (a bit too rigid, you might argue) of a staff-on-social initiative is that of Morgan Stanley, a financial service provider, whose fear of the medium led to them only releasing pre-written tweets. Although they encouraged 17,000 financial advisors to get online in 2012, their inability to trust e...
By Naomi TrickeyMar 28 2017
...r what you think. Tweet us at @Brandwatch, or leave a comment below. Do you live these values, and want to be part of the Brandwatch story? Get in touch. [bw_banner_cta type=3 url=”https://www.brandwatch.com/careers/”] Like what you see? Join the team. [/bw_banner_cta] What's the point of values? Bra...
Brand health measurement is vital, yet so many businesses avoid it or resort to using basic KPIs. In this guide, we’ll talk you through how to develop an approach to brand health that can lead to meaningful change within your organization. We'll also take you through how to use digital consumer inte...
By Dave ChaffeyFeb 19 2013
...mail Marketing book I talk about getting the ‘Sell-Inform-Entertain’ balance right in email communications and the same is true for social media – you see companies both overselling and underselling! Informing and entertaining through different types of content are key to keeping your audience engage...
By Gemma JoyceSep 9 2016
...me random zoo gorilla. In his afterlife, he has become a superhero, a mega-meme, the internet’s gorilla. Aja Romano, Vox Just a gorilla? When we were searching for a header image to this article we struggled to find a stock photo of Harambe. “Can’t we just use any old gorilla?” asked one member of th...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
