Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Ruxandra MindrutaSep 25 2015
...s: “It’s important to create a mindset that is outcome driven, and outcomes can be a lot of different things. There is a spectrum of hot to cold goals that can be achieved”. Establish which are the objectives that can be reached short-term that will help you make an impact. Decide which are the resul...
By Marcus BeardOct 13 2015
...al trends that rose and all. #PFW: Tracking it day-by-day Early in the week, celebrity appearances took up a large part of the conversation. On Thursday, the second day of Paris Fashion week, Kendall Jenner was mentioned over 8,000 times. Fashion’s hottest face made her appearance in the Balmain show...
By Peter MorganOct 3 2016
...he audiences on modest budgets – and thanks to end-to-end tracking, marketers can easily understand the impact their activity is having on their business. Despite the growth in social media advertising, some B2B marketers remain doubtful of its worth – convinced it can only offer value in the world o...
By Peter MorganOct 17 2016
...t to their intended destination. Why do users drop-off? This drop-off can occur for several reasons. Users may have closed their browser window before the destination loaded, having not realised the ad they clicked would take them to an external web page. Or maybe they clicked an ad on their commute...
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.