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[New Report] State of Social 2024

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blog article

Instagram Stories Features and How Marketers Can Use Them

Marketing

By BrandwatchMay 17 2021

...Read about seven great Instagram Stories features you can make the most of, plus tips and tricks for incorporating them into your social media marketing strategy...

blog article

The Beginner’s Guide to TikTok Advertising

Marketing

By Michaela VoglJan 16 2023

...This guide gives you an overview of TikTok ads and takes you through the most important steps to building your ad campaigns....

blog article

Facebook Trends: 7 Predictions on What to Expect in 2016

Marketing

By Kit SmithDec 1 2015

...any notifications they will unsubscribe from that feed, or uninstall the app completely. Live video streaming August saw the introduction of Facebook Live, allowing public figures to broadcast live video to watching fans. This is Facebook’s response to Meerkat and Periscope, which both allow your ave...

blog article

Instagram Trends: 6 Predictions on What to Expect in 2017

Marketing

By Kit SmithNov 29 2016

...people. This may be linked to the algorithm based feed that was introduced earlier in the year: if Instagram follows parent company facebook, the algorithm will gradually reduce organic reach, meaning brands have no choice but to pay for promoted posts. Expanded Video Options One of the recent Instag...

blog article

5 Ways to Inject Some Fun Into Your Internet Marketing

Marketing

By Joel WindelsFeb 22 2012

...audience numbers. Think about the first time you watched the Cadbury monkey playing the drums, that’s the kind of thing you should be channelling: something original, witty and just plain fun to watch. If you get your team involved in creating the video too, you are looking at some great team buildi...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.