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[New Report] State of Social 2024

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blog article

The Best Competitor Analysis Tools

Marketing

By Kit SmithJul 14 2022

...following, so you can segment by general industry trends, clients, competitors. A browser extension exists to quickly add sites to your feed. A Pro account is $5.41 a month, but the free version will keep you up to date with content without any fuss. BuzzSumo – The free tools allow you to search for...

blog article

The Best Twitter Campaigns and Why They Work

Marketing

By Kit SmithNov 14 2016

...alds/status/562048901662785537 McDonald’s Twitter feed posted positive messages reacting to every ad and offered consumers the chance to win the product being advertised by simply retweeting McDonald’s lovin’ tweets. The nature of the competition drove huge levels of engagement. Brands replied to McD...

blog article

3 Methods to Generate Actionable Marketing Intelligence

Marketing

By Jillian NeyDec 12 2016

...all about how to get insight from social media to feed these three brains, and grab that audience attention. These measures may not be what you’ve used before or heard of before, but the system works because of three simple brain biases: Our brains confuse familiarity with liking, the more familiar s...

blog article

Research: Is Twitter Transforming How we Watch TV? [infographic]

Marketing

By Joel WindelsJan 29 2013

...o if, how and when users were tweeting while they watched their favourite TV shows, and teamed up with My Clever Agency to make the data come to life with an infographic. Twitter had already found that during peak TV shows, almost 40% of all tweeting is related to TV and that 60% of Twitter users twe...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.