Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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...urces, and behaviors that will enable success in 2023. You’ll read about: A look back at 2022: What worked, and what are the knowledge and resource gaps that need to be addressed? What should research and analyst leaders prioritize in 2023? The improvements organizations can make to ensure success in...
...d mature voice of the customer programs to improve business performance and outcomes....
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years. Learn about moral marketing from brands like Nike, Dick's Sporting Goods, Patagonia, Converse, and more. How can bran...
...rgy efficiency The demand to make video games more accessible The emotional landscape around metaverses How consumers enhance their at-home TV viewing experiences And much more Discover the latest trends in online consumer tech conversations for 2023...
...le Goodall, Social Media, Digital Transformation, Communications Consultant Trainer and Speaker says: "Let's be honest - most of the time our customers don't do what we want them to, when we want them to do it. So how do we plan for and manage for human unpredictability? How do we understand what our...
...4 ways Samsung leverage Brandwatch across their business....
In this report, we analyze how different consumers are discussing their 2022 finances in public conversations on social media and forums. You’ll learn about: The payment methods that are seeing growth in consumer interest How different generations are discussing spending vs saving What’s been trendi...
...tion use cases that are invaluable for enterprise companies. As technology improves, so do the immense marketing opportunities. Logo recognition and analyses are revolutionizing sponsorship ROI metrics, consumer insights, and how entire marketing teams measure the impact of their activities. This gui...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.