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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Guide

5-Minute Guide to Trend Analysis

...es, brands can develop a much clearer view of the trends that matter to their business. Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group th...

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Guide

Five Ways Private Equity Firms Can Leverage Social Listening

...ow to use social media for due diligence? Look no further....

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Report

Spending, Saving, Investing: Consumer Finance Trends for 2024

...l services sector? In this report, you’ll learn about: The popularity of loyalty programs and personal finance apps The most talked about payment methods What's behind the “girl math” trend How different generations talk about retirement The most common consumer pain points about insurance And much m...

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Case Study

Samsung

...4 ways Samsung leverage Brandwatch across their business....

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Guide

The Essential Instagram Marketing Guide

Any marketer will agree that Instagram is far too popular to ignore. So, the question is not if, but how to effectively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In th...

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Report

The Top 5 Global Trends Affecting Retail Brands

...What trends are transforming the retail industry? We analyzed millions of online consumer conversations to identify what’s shaping the retail sector in the year ahead. What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report....

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Report

Consumer Trends in the Media and Entertainment Industry

What are the latest trends in the media and entertainment industry, and how has consumer behavior changed? Read the report and learn about: How consumers feel about streaming services and ads The most common pain points for movie-going consumers How consumer behavior has changed around concerts Why...

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Guide

Mastering TikTok: A Comprehensive Guide for Social Media Managers

Welcome to our comprehensive guide to mastering TikTok for social media managers. Do you want to gain insights, strategies, and practical tips to elevate your TikTok strategy? We’ve got you covered. In our guide you’ll find: Advanced techniques to captivate your audience and increase engagement Idea...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.