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blog article

The Role of Social Media Monitoring in: Research

Marketing

By Dominick SoarJun 8 2011

...se let us explain the thinking… What actually is “social media”? Social media is a place (or…a medium) where people talk about all aspects of both their online and offline life; they share their experiences, their ideas and their opinions; they spread news and gossip and they complain and they compli...

blog article

Interview: The Democratization of Innovation at We Are Social

Marketing

By Hannah TregearJun 13 2016

...We Are Social are now working with its clients on socially led campaigns, where social thinking starts on the inside. This involves understanding how and why people communicate with each other in an independent way, and using those insights as a driver and inspiration. ‘If you understand the DNA of t...

blog article

Hiring for the Future: Building a Team Fit for a Social Business

Marketing

By Joel WindelsAug 17 2016

...s. This is a firm taking the maximum advantage of social media in its many guises, with social data seamlessly integrated into the operations and decision making at every level of the organization. Perhaps the most notorious take on the structures behind a social business is a proposed model set forw...

blog article

NYKConf Europe 2017: Day One Live Blog

Marketing

By Natalie MeehanOct 17 2017

...you have two options. You either get a dedicated social analyst or a hybrid social analyst. You don’t get the option of not having one. What does not exist, he asks? The perfect tool for social analytics. BUT! What does exist is a set of tools that will fit perfectly within your requirements. What’s...

blog article

What’s the Difference Between Social Listening, Analytics and Intelligence?

Marketing

By Jasmine JaumeAug 7 2013

...requently used. Social Listening Let’s start with social listening. Social listening – or more accurately social media listening – is another way of saying social media monitoring. It’s the process of capturing mentions of your brand (or anything, really – brand, topic, competitor, etc) that are foun...

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