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By Peter MorganFeb 6 2017
...recast to reach $36bn in 2017, a 20% increase year-on-year. There’s an enormous upside to this shift. Social networks can be likened to a huge rentable CRM, the largest and most detailed customer database the world has seen – and one which the customers themselves keep up-to-date. Marketers can targe...
By Ruxandra MindrutaFeb 22 2017
...ve been doing throughout the years has been on not-so-strict numeric information and numbers,” he explains. In his book, Brian says: “Much like you create a narrative in words, illustrations of data need to tell a story. Keen to learn about the basic principles of telling a story with data successful...
By Sean CampbellMar 9 2017
...have otherwise. I’ll give an example of the sales-as-an-afterthought syndrome. On a recent project for a Fortune 200 company, we received a list of stakeholders as the project kicked off. Since this project was large, the stakeholder list was understandably large as well. There were 15 names from al...
By Dinah AlobeidAug 16 2017
...dest type of social measurement to track. When it comes to social data metrics, it comes down to the question, “How has social media activity impacted our bottom line for sales or our brand reputation?” This is all about how social connects to dollars. There’s an excellent case study of Bimbo uncover...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
