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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

Meet the Measurement Team

News

By Graham ScottJul 4 2014

...provide the best experience to our users. What’s coming next?   In upcoming posts we’ll look more at the technology choices behind the shareable reports feature, and dive into how we’ve solved some interesting (and tricky!) problems along the way. Until then we’ll be getting our heads down and conti...

blog article

John Lewis, Monty the Penguin and the Power of Putting Digital First

Online Trends

By Natalie MeehanNov 10 2014

...l Toy Machine‘, a Kinect 2-enabled 3D interactive experience whereby children (or adults) can bring their favourite toys to be scanned using photogrammetry technology, before appearing before their eyes as a moving 3D image. As John Lewis’ Director of Marketing, Craig Ingliss explains, the child’s to...

blog article

Marketing: Summer Travel and Intercepting the Customer Journey

Marketing

By Fiona SalukAug 11 2015

...mer service agents, and discuss the overall brand experience. Complaints when not tagging the company appear more targeted at the airline itself rather than a specific staff member or incident.   Perhaps still angry about the grounding incident a few weeks back, people seem to talk a lot about hating...

blog article

Marketing: 5 Snapchat Strategies To Spice Up Your Social Game in 2016

Marketing

By Misha TalaveraDec 10 2015

...ince your team to double down on Snapchat. Create compelling stories Creating compelling stories is at the core of any marketing campaign. This is even more true on Snapchat. Stories don’t need to be elaborate. They need to be engaging. Snapchat users are not looking for carefully-manicured content....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.