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[New Report] State of Social 2024

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blog article

What Do Your Customers Want in Exchange for Their Data?

Marketing

By Pratik DholakiyaJul 7 2017

...https://www.aimia.com/en/loyalty-lens/2016-loyalty-lens-global.html In other words, permission marketing still works. The principles of permission marketing have been a cornerstone of B2B commerce since Seth Godin coined the concept in nearly two decades ago. The rise of opt-in newsletters, lead magn...

blog article

New Apple Products: How Did Apple’s Quiet Announcements Compare to an Apple Event?

Online Trends

By Gemma JoyceMar 22 2017

...Technology Report” image=”https://www.brandwatch.com/wp-content/uploads/2016/07/EN-Report-Consumer_Tech-thumb.png”] Download the report to learn more.[/bw_banner_cta] The Brandwatch React team examines the conversation surrounding Apple's fairly quiet announcements including the red iPhone and Clips...

blog article

Can Social Intelligence Help Save the Impulse Purchase?

Online Trends

By Gemma JoyceSep 25 2017

...rise of the self-checkout and, more importantly, e-commerce, present real issues for companies that depend on last-minute impulse purchases. Where consumers might be tempted by a candy bar or a pack of gum in a momentary lapse of diet discipline while waiting in line or browsing the aisles, re-creati...

blog article

Black Mirror Season Three: 42k Tweeters Review the Episodes

Online Trends

By Gemma JoyceOct 25 2016

...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX used social data to create a 320% increase in positive sentiment[/bw_banner_cta] The Brandwatch React team analyzes 67k tweets from 42k authors to determine which episodes resonated most on social m...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.