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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.

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social-media-marketing
Guide

The Complete Social Media Marketing Guide

...s full marketing potential. Whether you're new to social media marketing or want to refresh your strategies, this step-by-step guide will help you to: Define your goals and choose the right platforms for your business Take customer service on social media seriously Build a following organically Maste...

Report

The Social Outlook

...graphic 200 million conversations. Over 250 brands. 13 industries. One definitive report on the state of social. The definitive annual report on the state of social...

blog article

Interview: The Growing Importance of Social Data in Security

Marketing

By Kit SmithDec 14 2015

...s around compliance, security and data storage of social communication, so primarily uses social listening to inform areas of the business rather than for engagement. What these brands have in common, however, is the integration of social data into security operations that enrich real time informatio...

blog article

Marketing: 7 Steps for Measuring Social Media

Marketing

By Iris VermerenMar 10 2015

...a costs by adding up the time spent, labor costs, social advertising costs, account fees, etc. per social channel. Step 6: Analyze and report The following step is to report your results. Use your initial findings – the benefits and the costs of your social media marketing efforts – to calculate your...

blog article

NYK Europe Live: Day Two

News

By Natalie MeehanOct 21 2016

...o different tracks. Track one is ‘Doing More with Social’ and track two is ‘Social CMI’ – I’ll be sat in the Social CMI track for most of the day. Here’s what we’ll be watching: Looks like everyone is excited (and there appear to be some sore heads). https://twitter.com/JamieThompson13/status/7893826...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.