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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

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blog article

How to Optimize Your Brand for Social Media Search

Marketing

By Emily SmithJan 30

...How consumers are searching for brands is changing. Here’s everything you need to know about social media SEO....

blog article

5 Ways To Boost Your Social Lead Generation

Marketing

By Iris VermerenDec 10 2014

.... If you’re unconvinced by the potential power of social lead generation, then consider these 3 facts: Social media has a 100% higher lead-to-close rate compared to outbound marketing. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs. 78.6% of sales people usin...

Report

The State of the Higher Education Social Media Marketing Profession in 2021

...Discover what’s trending in social media marketing in higher education and learn about the tools and strategies that'll set you up for success....

blog article

9 Best Instagram Analytics Tools For Better Results

Marketing

By BrandwatchNov 1

...f you’d like to discover why Brandwatch is rated number one for customer satisfaction, please do get in touch for a free demo. [bw_banner_cta type=2]Optimize your social presence. Brandwatch provides powerful insights for 85m+ sites.[/bw_banner_cta] We’ve compiled the best Instagram analytics tools s...

blog article

Three Wise Men: An Interview with Social Marketing Strategist Ted Rubin

Marketing

By Jasmine JaumeJul 4 2013

...3 changes do you think we’ll see in the world of social media and social marketing in the next year? ROR, Return on Relationship (#RonR) will gain ground as a valuable gauge that leads to ROI. Social will hopefully become more “Social”. Less silos… companies/brands will come to understand the value...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.