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[New Report] State of Social 2024

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blog article

Is Deinfluencing a Threat to Brands?

Uncategorized

By Emily SmithMay 1

...The popularity of deinfluencers is rising....

blog article

The Big Media & Entertainment Industry Trends for 2021

Online Trends

By Sabrina DorronsoroMar 30 2021

...Few industries had as much of a boom as media and entertainment during 2020. Here’s where the industry is headed as we move further into 2021...

blog article

The Dark Side Of Wearable Tech: Should You Be Worried?

Marketing

By Michele WrightNov 17 2014

...onados. Samsung was not far behind with its smart watch. Now Apple is planning to release the iWatch, and will make its debut in the wearable technology marketplace. Health and fitness aficionados It isn’t surprising that the health, wellness, and fitness industry would be early adopters of wearable...

blog article

Case Study: EntSight on Comparing Perceptions of Smartwatch Features

Marketing

By Edward BassSep 28 2016

...ured a trend towards the recently announced Apple Watch Series 2 and WatchOS 3 and away from Android Wear and Samsung Gear. In conclusion, despite some variances it is clear that both audience groups have reacted in similar ways to Smartwatch features and we believe that in many cases the Journalist...

blog article

The Best Pinterest Marketing Campaigns and Why They Work

Marketing

By Kit SmithNov 17 2016

...e and online integration. https://www.youtube.com/watch?v=bhmn2Zp6ttA Best in-store activation: JC Penney The growth of e-commerce has seen a decline in the number of people visiting high-street stores. In an attempt to reverse this trend, JC Penney has decided to host live Pinterest boards in severa...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.