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blog article

Let’s Debate: Traditional Market Research versus Social Insights

Marketing

By Natalie MeehanJul 13 2016

..., Misia Tramp. “I started a company called Ignite Social Media in 2007,” explains Jim. “We’re a social media marketing agency, and we typically work with large household name brands in technology, CPG, retail. We map cases of services. We run Facebook pages, do blogger outreach, do the analytics of a...

blog article

Why The Most Social Brand in the World Isn’t Even ‘Social’

Marketing

By Mark GardinerJan 24 2013

...ion company in America that still has no official social media profile. No official Twitter feed, not even a Facebook page. So if Trader Joe’s is an anti-social media story, why am I writing about it here, of all places? Bear with me for a moment: though I was a marketer for 20 years, and now run my...

blog article

Marketing: Want Social Media Advocates? Start With Your Employees

Marketing

By Iris VermerenJun 5 2015

...rvey by Proskaeur, more and more companies are on social media but employees’ access to social networks at work is decreasing. In fact, 36% of employers ban social media at work – mainly because staff posting provocative, negative or downright inappropriate content can really put employers in dire st...

blog article

Interview: The Role Social Media Intelligence Plays in Business

Marketing

By James LovejoySep 16 2015

...things that end up in traditional media start in social. You can use social intelligence to predict headline risk, by evaluating the topics that consumers tweet about to the media.   Are you worried about what the next banking law is going to be? Look what consumers are tweeting related to banking r...

blog article

Webinar Round-Up: Sharing Social Intelligence Across The Business

Marketing

By Ruxandra MindrutaDec 5 2016

...ey have forums on their website, they interact on social and they use their feedback from their customers to choose the fabrics and colors and the designs of all of their new products. So they do not ever launch a travel bag or accessory that their customers don’t want, and that is evidenced by the f...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.