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828 items found for "social presence showdown"/feed/rss2/feed/rss2/

blog article

Social Media Metrics: How You Should be Measuring Success

Marketing

By Kit SmithMar 23 2016

...ltiple tools to fully understand and measure your social media metrics. The purely social metrics can be gained with a tool like Brandwatch, and your email automation software will provide the metrics associated with your emails. You then want to transfer to Google Analytics to understand how those m...

blog article

5 Ways Social Media Can Add Value to Retail Brands

Marketing

By Ruxandra MindrutaJan 14 2015

...asuring engagement rates is vital to a successful social presence When, how and where to most effectively engage with consumers online is an ongoing challenge for brands. One side of this is customer service, and dealing with incoming inquiries; the other side is engagement, where the prime objective...

blog article

Interview: Talking Challenges, Data Sources and KPIs with MediaCom

Marketing

By Hannah TregearNov 22 2016

...orm placement of media and exclusive content into social feeds to increase advocacy. In the weeks building up to the premiere, we saw awareness, sentiment and intent to watch increase significantly and as a result, helped launch the most successful original animated film of 2016 in Australia. What fe...

blog article

Interview: How Fashion Institution Topshop Embraces Social Insights to Stay Ahead

Marketing

By Gemma JoyceMay 9 2016

...efforts can be difficult in a constantly changing social landscape where social analytics platforms are always playing catch-up. https://twitter.com/Topshop/status/727291031436316672 As new platforms spring up and brands jump aboard, calculating the long term value can initially prove difficult. Snap...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.