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By Felicia SavageMay 24 2012
...reputation as a maker of automobiles, taking on a business-to-business marketing approach means connecting with a new consumer base and competing with better-established businesses for the attention of those customers. And that consumer base is being increasingly found in a global market, thanks to V...
By Dinah AlobeidAug 3 2017
...ng their maturity in turning social insights into business outcomes, creating visibility about even small wins is critical to proving value. Second, use internal marketing channels that your audiences already actively use. This may seem obvious, but research shows that stakeholders and internal audie...
By Chelsea FearMay 25 2017
...our efforts, it’s important to remember that each company is different. Make sure to tailor the events you host or attend to suit your goals. [bw_banner_cta type=2]Optimize your business with social insights.[/bw_banner_cta] Chelsea Varney gives you an inside look into to evolve your events strategy...
By Dinah AlobeidMay 5 2017
...MO Survey, 41.5% of marketers reported that their business hasn’t been able to show the full effectiveness of social media on their business model. So we’re really excited to hear from some of the world’s most recognizable brands at our Now You KnowTM Conference. It’s an ideal forum to learn directly...
By Roza TsvetkovaFeb 10 2023
...Read these useful tips on TikTok analytics and translate them into marketing success for your brand....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
