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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Product Launches: Breaking Out of a Saturated Market

Marketing

By Ruxandra MindrutaJun 12 2014

...product types. For instance, by looking at the laundry-related conversation above, you can easily see that detergents are the most popular topic of conversation, followed by enhancers and detergent additives. Paying attention to these kind of insights can definitely help brands decide whether to pla...

blog article

The Best Free and Paid Social Media Analytics Tools

Marketing

By Kit SmithJul 17 2023

...nitoring conversation around your brand online to undertaking competitive analysis. From unearthing important consumer insights to undertaking campaign intelligence. The flexibility of Brandwatch allows you to undertake deep social media analysis that can inform real business decisions. Brand24 A web...

blog article

Hundreds of Sightings, One Terrified Analyst: Using Social Intelligence to Hunt for Ghosts

Uncategorized

By Gemma JoyceOct 28 2016

...hole lot of sarcastic and fake sightings. https://www.instagram.com/p/BMFWKLvAW7d/ Sifting genuine sightings from the fake was no easy task, but we spotted a few patterns. In many cases where people seemed to genuinely be reporting seeing ghosts they were often feeling unwell or not in a state of ale...

blog article

The Best YouTube Marketing Campaigns and Why They Work

Marketing

By Kit SmithDec 2 2016

...Best YouTube marketing with influencers – Mercedes-Benz -#MBPhotoPass with Loki the Wolfdog What could be better than combining a 360-degree video and an influencer? Make that influencer a beautiful dog. I mean, come on! How could this youtube campaign not be on the list?! The #MBPhotoPass campaign s...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.