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blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...s in the beer manufacturing industry prevailed in social conversations. We could use social to pinpoint specific demographics discussing beer, and then more specifically craft beer. These demographics could be as general as simply looking at “women” or as specific as Hispanic millennial women under 3...

blog article

Driving Social Maturity: Proving the Value of Social Intelligence

Marketing

By Paul GiardinaOct 18 2017

...are my thoughts on five audience questions about social maturity, and what social intelligence can mean to your business (answers are entirely Brandwatch’s). 1. How do I get a buy in to this from clients who do not consider digital or social as an important piece of their business outcomes? Present...

blog article

What’s the Point of Social? A Primer on Business Value

Marketing

By Natalie MeehanJun 12 2015

...social efforts insightfully? Proving the value of social campaigns Effective social media activities, like those above, can drive sales, retain customers, enhance your organization’s reputation and position your brand and key staff within it as thought leaders in your area. And social campaigns thems...

Guide

Using Social Media Analytics to Amplify the Voice of the Customer

...finding your customer's voice helps with everything from improving products to spotting a crisis before it happens. It all comes down to effective social listening and analysis. Read our free guide now to find out how to get started. It's time to really listen to the voice of your customers....

blog article

Social Demand: Three Steps to Using Social Media for Demand Generation

Marketing

By Alex JonesApr 27 2017

...en that 69% of adults and 88% of companies are on social media, social platforms are the perfect places to find leads in any industry. Using an audience segmentation tool like Brandwatch Audiences is an ideal way to collect those leads. For instance, a U.S. retailer of women’s business clothing can c...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.