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blog article

5 Ways to Navigate Social Media Influencer Marketing

Marketing

By Michelle GoodallDec 20 2016

...orial relationships with influencers in their own social media channels. 2. Bust the social media influencer myths, know how to spot the fakers and don’t break the law There are many myths that abound. The main ones that attendees were keen to discuss and debunk were: It’s free! Nope. As with traditi...

blog article

Infographic: How to Get More From Social Intelligence in 8 Steps

Marketing

By Jillian NeyJan 28 2018

...in buyer-seller relationships, and social media, Management Decision, Vol. 50, No. 2, pp 253-272. Online Access: http://www.academia.edu/5090676/Customer_engagement_buyer-seller_relationships_and_social_media [bw_banner_cta type=2]Get more from social intelligence[/bw_banner_cta] Dr. Jillian Ney is t...

blog article

Social Media News: How Marketers Can Keep Up

Uncategorized

By Eugene KasinskyyDec 13 2013

...ank’ to decide what appeared where in users’ News Feeds. News Feeds would display pictures, but their sizes were limited and fairly small. Now, EdgeRank is no more. A Facebook insider says the term isn’t in use within the company any more and it’s no longer the concept guiding Facebook’s algorithms....

blog article

The Future of Social: Customer-led Brands

Marketing

By Ruxandra MindrutaNov 1 2013

...ing to change. It’s no longer just about having a social media presence, but also actually starting to measure the results of your online activity. Nevertheless, only 25% of B2B companies quantify and evaluate their social media presence. In the future, social business intelligence and SMM will co-ex...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.