Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Ruxandra MindrutaMar 30 2015
...nail.png”]Take control of any crisis with our step-by-step guide.[/bw_banner_cta] How to escalate and respond to a social media crisis One of the key ingredients to a healthy approach towards a crisis is definitely speed of reaction and a clear, honest, transparent answer. Turning online complaints i...
By Natalie MeehanMar 31 2015
...something that is very difficult if using the face-to-face methods of old. These biases can completely destroy the value of your data. Luckily, the growth of social media has heralded a transformation in the market research industry. It’s now so much easier and cheaper to source opinions on products,...
By James LovejoyApr 8 2015
...social media research. [bw_banner_cta type=1 url=”https://www.brandwatch.com/guide-market-research” button=”GET THE FULL GUIDE” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/03/EN-MarketR-Thumbnail1.png”] Download the guide and learn more.[/bw_banner_cta] Ev...
By Emma ShanahanDec 5 2017
...ty of Real-Time-Marketing (RTM).” – Tim Hughes, Co-Founder, Digital Leadership Associates But how, you ask. A focus on real-time marketing and the dynamic customer experience is an excellent starting point. When people think of real-time they think of the Oreo moment, no surprise there but we have co...
By Gemma JoyceAug 17 2017
...valists! We used Brandwatch Audiences to find self-identified survivalists (people who have “survivalist” in their Twitter bio). The authors we found (1,700 in total) were predominantly male and seemed to be prepping for Zombie apocalypses more than nuclear wars, but we thought we’d see what they had...
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