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blog article

Marketing: How to Provide Great Customer Service Via Social

Marketing

By Iris VermerenFeb 25 2015

...complain or to report satisfaction and a third of social media users prefer social media customer service to a phone call. Technology and social media intelligence services now exist to quickly identify online chatter and address any issues, often faster than a service order or a phone call. However,...

blog article

How We Use Social: Highlights from the Social Media Report 2012

Uncategorized

By Jasmine JaumeDec 19 2012

...ocial media is imperative for brands One in three social media users prefer social care to contacting a company by phone; 18-24 year-olds are the most likely age group to prefer this Facebook is the most common platform used to seek out customer service, followed by company blogs and then Twitter But...

Report

2022 Digital Marketing Trends

Nobody could have predicted the events of the past two years. But as we slowly emerge out of the pandemic, it is apparent that there’s been a radical shift in the way companies do business. As we transition into 2022, the main goals of every business should be to understand shifting consumer needs a...

blog article

Do Restaurant Chains Need Social Media? Yes, and Here’s Why.

Online Trends

By Gemma JoyceApr 16 2018

...pport for the idea on social media that the pub’s social presence probably wasn’t doing much for helping them shift their (admittedly spectacular) burger and a pint deals. https://twitter.com/robmanuel/status/985795449473961984 https://twitter.com/hansmollman/status/985802028688510977 The revelation...

blog article

Reach vs. Impressions: What’s the Difference and How to Optimize Both for Your Social Media Strategy

Uncategorized

By BrandwatchOct 8

...Learn the key differences between reach and impressions in social media marketing, and how to use both metrics to boost your content strategy and results....

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.