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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Travel and the Customer Journey: Where Next From a Google Search?

Marketing

By Konstantina VasilevaJan 25 2018

...0 Group Bob Pearson describes this process as “Pre-commerce”. He points out that direct client-brand transactions take up 1% of the time dedicated to interacting with products and deciding whether to buy them. Brands now need to engage consumer attention in the early stages of the journey to purchase...

blog article

Do Restaurant Chains Need Social Media? Yes, and Here’s Why.

Online Trends

By Gemma JoyceApr 16 2018

...url=”https://www.brandwatch.com/case-studies/jack-in-the-box/” button=”GET THE CASE STUDY” title= “Exceptional influencer marketing” image=”https://www.brandwatch.com/wp-content/uploads/2016/10/Thumb.png”] Find out how Jack in the Box does it.[/bw_banner_cta] As a huge UK pub chain decides to scrap...

blog article

20 Top Social Media Monitoring Tools

Marketing

By Ksenia NewtonNov 8 2023

...nd more. Interestingly, with Followerwonk you can compare your social graph to competitors, friends or industry leaders and measure how well you are doing. 13) SumAll Targeted at small-medium businesses, SumAll is a cross-platform social media monitoring tool that will help you understand the correla...

blog article

Interview: Jenni Lloyd on Whether the Future of Tech Can Work For Everyone

Marketing

By Gemma JoyceOct 22 2018

...We chat to Jenni Lloyd about her work on various projects that highlight and fund technological innovations that benefit the public....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.