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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

React: A Social Data Analysis of the Night Trump Became President-Elect

Online Trends

By Gemma JoyceNov 9 2016

...as Trump declares victory Breaking it down minute-by-minute from 6pm ET last night, the declaration of victory caused a spike of around 30k tweets mentioning Trump at 2:43am. One might have expected a bigger reaction given that Trump has previously garnered similar numbers of tweets during debates....

blog article

Do People Still Care About The NHS? We Used Social Data To Find Out

Marketing

By Becky JonesSep 5 2017

...entions around staff. To form topics that I could compare, I searched for terms related to key topics and added them to the two categories. Firstly, which topics are mentioned more.     In terms of volume of mentions, there is a greater amount of conversation surrounding the politics of the NHS (63%)...

blog article

How to Name a Product: 5 Golden Rules we Follow

Marketing

By Glenn WhiteMar 14 2014

...ces:   33 tips for generating new names Thesaurus.com Werdmerge.com *The only downside of the name is it is slang for “big boobs” in Greek (you can’t win em all, eh?) … so don’t put it in Google images until we work on our SEO and get some more images at the top of the page (or do, depending on your...

blog article

Interview: Toshiba on Discovering Consumer Insights Through Social

Marketing

By Kit SmithJul 11 2016

...example comes a PR perspective: using social as a communication channel that complements traditional methods. If the company has the need to issue a product safety warning, it can boost that message by contacting customers directly, in alignment with traditional press methods. Recently, Toshiba has b...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.