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[New Report] State of Social 2024

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blog article

5 Ways LinkedIn Can Help You Boost your Business

Marketing

By Sarah BrooksAug 4 2014

...ic to your primary sites. Include your blog’s RSS feed on the group page, so members can directly receive any new blog posts. Send regular messages to group members. These should offer valuable information, and not simply be weekly advertisements. Include a link to help drive traffic to your website....

blog article

How to Create an Interactive Social Campaign to Promote Your Brand

Marketing

By Jessica EdmondsonAug 7 2014

...social campaign on just that: listening to other feeds and sharing. Compare this feed to any run of the mill, picture-free company Twitter feed, and you’re bound to see far more retweets and favorites with the former. How to Get Your Brand on the Interactive Social Train 1/ Think of a Theme for Your...

blog article

Lighting Up Brighton: Creating a Next Level Interactive Project

Marketing

By Matt PearsonSep 24 2014

...me pleading, we recruited some more bodies – Brandwatch’s finest – who willingly volunteered their downtime and lunch-hours to do a bit of soldering, wiring and woodworking. The production line constructing the full-sized panels The interface at https://www.brandwatch.com/FTWindow We decided to allow...

blog article

Getting Personal on Twitter: From Cat GIFs to Weird Tweets

Marketing

By Chelsea FearOct 15 2014

...to remember this isn’t your own, personal Twitter feed. You can’t post everything you find amusing, and you have to act professionally in accordance with your own company guidelines. But Twitter is all about having fun … and cat GIFs of course. [cta_button title=”Come and join the fun” text=”Come and...

blog article

3 Brands That Get Storytelling Right – And How You Can Do It Too

Marketing

By Jessica EdmondsonNov 27 2014

...few brands that do it right. Red Bull’s Instagram feed If telling effective stories means getting your audience to sit up and think, “Wow, that’s me,” then the first step is getting to know that audience inside and out. And of course, there’s no better place to do that than on social media, where you...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.