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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

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Case Study

Gestão de Crise – Caso de Estudo

...Discutimos como quatro marcas de diferentes sectores aproveitaram as informações do Brandwatch para melhorar a sua estratégia de deteção de crises....

Guide

Social Listening in Practice: Market Research

...iled research among a defined audience Joining up social analytics and CRM systems With the rise of social media, a new opportunity has dawned for market research. Read this guide how social listening can help the market researcher: Conduct detailed audience research Analyze consumer buying behavior...

Guide

Social Listening in Practice: SEO & Content Strategy

...demographics Uncover potential backlinks Conduct social keyword research Develop real-time content Practical advice on using social data to enhance SEO and content strategies. Learn how to: Create content that resonates Develop a real-time marketing strategy Use social media for keyword research Unc...

Guide

Social Consumer Insights Q&A

...This Q&A details: How businesses should be using social data insights The benefits of social data consumer insights vs. traditional research How to prove ROI and get executive buy-in Using social insights in your research mix makes perfect sense. If you’re still unsure about social’s value for consu...

Guide

PR guide: 5 steps to aligning your goals to business objectives

...your PR goals to business objectives. Learn: How to create measurable KPIs The vital questions to ask for better alignment with company objectives The role of social intelligence in this process How industry experts tackle this challenge Discover how you can use PR as an essential tool for achieving...

Guide

Embedding Innovation into Your Marketing

According to Gartner, 20% of marketing budgets are spent on “innovation”. So, why are CMOs still struggling to innovate? In this guide, learn how to define innovation and get the goals, tools and skills needed to make lofty priorities into reality. Learn how to define innovation and get the goals, t...

Guide

Bringing Together Structured and Unstructured Data

We are surrounded by data. Managing it all in useful ways seems to be a defining challenge of our time, but there are solutions. In this guide, you’ll learn: The differences between structured and unstructured data The benefits of bringing together both types of data Why it’s a bad idea to omit one...

Guide

The Complete Guide to Reddit Data

...g Competitor benchmarking Crisis tracking Product feedback and service reviews Customer journey analysis As well as tips for engaging with audiences on Reddit, getting posts to the front page, and general tips and tricks. Practical tips for getting the most out of Reddit, broken down by popular use c...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.