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...At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-based marketing campaigns. We explore the issues with brand loyalty today, and the risks and rewards of doing value-based...
By Brian JohnsonJan 8 2019
...Unveiling the true capitals of fashion, wine, food, and more...
By Gemma JoyceApr 9 2019
...How's a social analyst to navigate the language that niche communities communicate with?...
...Forrester Wave AI-Powered Analytics Intelligently combine human-supervized tools, proprietary AI and generative AI in limitless combinations Shared Insights Delivered to all stakeholders, from proactive alerts to intelligent reporting Connected Solutions Integrations with a full suite of intelligence...
...lts. In this guide, you'll learn: The benefits of combining social data with traditional ways of measuring NPS How to blend the datasets to get the context behind your Net Promoter Score Step by step, how to generate your own social Net Promoter Score that can be accessed instantly Social + NPS: How...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.