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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

The 2020 Guide to Expert Crisis Management

...actice. Discover how to: Plan effectively Monitor comprehensively Assess intelligently Respond tactfully Plus, how to learn from previous crises and prepare for any issue – known, or unknown. When a crisis hits, it’s critical to be ready. This guide is designed to give your organization the best chan...

Report

2020 Brand Visibility Report

...s so much that could be missed in traditional text-based searches, is vital to uncovering previously hidden insights. Using cutting edge image analysis technology, in this report we’ll explore: The most visible brands on Twitter in 2020 (ranked) The most visible industries on Twitter in 2020 Analysis...

Guide

Data Segmentation

Effective data segmentation presents companies with the opportunity to answer pressing questions and derive insights faster and at scale. In this guide, we’ll cover: How to approach data segmentation The different ways of segmenting data, and when to use them Trend analysis: Diving into topics of in...

Guide

3 Ways Digital Consumer Intelligence Can Transform Your Organization

Over the past decade, data has been at the forefront of brands' efforts to differentiate themselves and win over consumers. But questions remain: How do we take control of it? How do we leverage it? How do we continue to innovate with it? In this guide, we talk through some of the key ways DCI can i...

Report

Consumer Trends in the Media Industry 2022

Consumers’ financial concerns and insecurities are growing, impacting media brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spe...

Guide

Building the digital business

...rst isn’t a nice to have any longer, it’s a must. Companies must adapt now or risk obsoletion, like many brands before. In this guide, we look at the elements a company should have in place in order to win in the digital first world. If you are not moving to be a digital business by now, you are way...

Report

The Brand Follower Report

...and action the answers to: How does one audience compare to those of other brands in an industry? What kind of content does an audience share? What kind of influencers does an audience really engage with? What kind of causes does an audience care about?   What can PR, content, and influencer manager...

Guide

The Power of Peer-to-Peer Recommendations on Reddit

...ormation they need to drive results on and off the Reddit platform. This guide will help you: Understand the role Reddit conversations play in driving purchase decisions Learn how to leverage Reddit communities to drive business success Teach you how to analyze subreddit recommendations like a pro An...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.