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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Design Will Either Drive Conversions or Steer Customers Away

Marketing

By Keller TiemannMar 13 2014

...consistency issues, and more. Of course, not all sites gain credibility by looking like IBM.com. The visual design should match the site’s purpose.” Study Shows that First Impressions are Made in 50ms   In another study, performed on health websites, 94% of a website user’s first impressions were fo...

blog article

Admit It, You Need Help Spotting Trends in Social Media

Marketing

By Iris VermerenMar 26 2014

...ith people who may not yet know about your brand, communicate your expertise and show them you have broader interests than your business. There’s no single soul on earth who won’t appreciate your accessibility online. Ultimately, you will want to meet new people, engage with thought leaders, develop...

blog article

A Complete Guide to Product Positioning

Marketing

By Kit SmithOct 18 2016

...loped a single customer view, it is likely that a combination of data will have to be used. CRM data, business intelligence systems, customer feedback, employee stories, interviews, focus groups, customer advisory councils, social intelligence and website data can all be used to understand your custo...

blog article

Launching Brandwatch Vizia: Beautiful Data at Your Command

News

By Jasmine JaumeSep 18 2013

...nitor the success of your marketing campaigns and compare to your competitors Ensure rapid security and crisis management by staying on top of any sudden changes in data or emerging topics Analyse events and campaigns in real-time, to capitalise on real-time marketing opportunities Establish a centra...

blog article

Exploiting Big Data: CRM Data is a Customer Satisfaction Goldmine

Marketing

By Aleksandr PetersonNov 3 2014

...er projects that through 2015, 85% of Fortune 500 companies will fail to exploit big data for competitive advantage. In the same report, they discovered that executives blame variety and volume of data as the two biggest obstacles to big data utilization. Dark data, duplicate data, incorrect data—non...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.