[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Kit SmithSep 6 2016
...everything and constantly seek out difference The fundamental tenet of social media research is noticing a difference between things. You don’t know what good looks like without seeing the bad, but you are looking for a significant difference. You don’t want to recommend sweeping changes because of a...
By Kit SmithSep 22 2016
...d with each other and reveal market insights. The fundamental tenet of social media research is noticing a difference between things. Be curious and keep exploring. Using insights to drive customer loyalty The market insights gleaned during this process need to be used to not just for better marketin...
By Ruxandra MindrutaNov 16 2016
...ontext. There is an idea in psychology called the fundamental attribution error, and it is the idea that when people are explaining the behaviors of others, they over emphasize the importance of the other person’s personality and put too little emphasis on the context. Richard brings it all back to a...
By Ruxandra MindrutaNov 21 2017
...and social and economic issues, not to forget our fundamental status and role as human beings. [bw_banner_cta type=2]Let the power of social data inform your decision-making.[/bw_banner_cta] We interview Minter Dial about how to prepare your business for the next big disruption. A lot of great insigh...
By Dominick SoarMay 19 2011
...onitoring process and the actual data itself. The fundamental point is that there are endless ways to look at data and which is the most important depends entirely on what the user wants to know. The above examples are all made using a combination of Brandwatch and its export-to-Excel functions. For...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
