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[New Report] State of Social 2024

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blog article

The Winners and Losers on Social: The Importance of Brand Identity

Marketing

By Matt EverardJan 26 2015

...a bank of images to use in future posts. The ‘BuzzFeed Effect’ Popular social news site BuzzFeed has seen unrivalled levels of success since its launch. This is partly due to their standard tactic of creating posts which people can relate to on a personal level. The Sainsbury’s Twitter account also s...

blog article

Interview: Toshiba on Discovering Consumer Insights Through Social

Marketing

By Kit SmithJul 11 2016

...ocial media in this niche. “It’s hard to get that feedback once someone has a laptop or a TV in their home. It’s hard to find another way to get feedback like that.” Another example comes a PR perspective: using social as a communication channel that complements traditional methods. If the company ha...

blog article

Delete Your Account: PewDiePie to Quit YouTube, Internet Gets Angry

Online Trends

By Gemma JoyceDec 6 2016

...ie’s audience numbers plateauing. The recommended feed will show videos that are popular and that viewers might like but they’re not always successful at hitting the mark. As PewDiePie says, “Sorry Zoella, but I don’t care what’s in your bag”. The prominence of his ranting video in non-fans recommend...

blog article

Interview: Matt Preschern on Diversity, Employee Centricity and Digital Transformation

Marketing

By Ruxandra MindrutaAug 9 2017

...CMO and leading business expert, also has a great feed. On a daily basis, I also scan one or two of the academic Twitter feeds, such as the Harvard Business Review, MIT and others. I don’t necessarily follow specific blogs that much. Based on what the individuals publish, there may be a blog post her...

blog article

Interview: Getting Your Business Ready for the Next Disruption with Minter Dial

Marketing

By Ruxandra MindrutaNov 21 2017

...a large organization and having a vibrant Twitter feed – he is the Group President of Verizon Wireless. Ronan’s feed is extremely interesting, and he does a great job at tweeting about both his personal and professional life; and he uses Twitter not just as a vehicle to communicate out, but very much...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.